kim kardashianThe Skims model is able to launch a brand new Olympicsassortment impressed by a partnership with Workforce USA.
Earlier than the 2024Paris Summer Olympics, the billionaire’s shapewear and loungewear model will launch a limited-edition capsule assortment with Workforce USA. In a press launch, Kardashian wrote, “I’m so honored that Skims will proceed to assist Workforce USA and the inspiring athletes collaborating within the upcoming 2024 Olympic and Paralympic Video games.”
“Our shared mission to empower everybody actually shines on this 12 months’s collaboration with the addition of our males’s types to reinvent our adaptive underwear,” she continued. “Our marketing campaign athletes look superb within the assortment and I can’t wait to cheer them on this summer season in Skims!”
For the advert marketing campaign, photographer Greg Swales photographed adorned Olympians and Paralympians – together with Sunisa Lee, Fred Kerley, Gabby Thomas, Jessica Lengthy, Caeleb Dressel and Nick Mayhugh – carrying vintage-inspired designs. Athletes boldly modeled the brand new assortment, posing with an American flag towards a purple background.
Olympic gymnast Lee famous within the press launch that as a “long-time Skims fan,” this partnership is a “dream come true.” She added: “I am actually fortunate to have the ability to experiment with my model while competing, however once I’m not within the fitness center I nonetheless wish to feel and look nice. I really like that Skims supply consolation, flexibility and elegance.”
Monitor and area Olympian Thomas expressed comparable experiences with the model, noting that she would not must sacrifice model for consolation when utilizing the product. She stated within the press launch, “I put on a number of snug garments once I’m not competing or coaching, however I additionally love experimenting with trend, so I by no means wish to compromise on model, and Skims is the proper stability between model and luxury!”
Not like Kardashian’s final collaboration with Workforce USA, this Olympic-inspired assortment will embrace Skims Mens, Swim and Adaptive choices. The billionaire final dressed the complete U.S. group in Skims activewear and underwear for the 2020 Summer season Olympics in Tokyo.
This partnership prolonged to a different restricted version assortment for the 2022 Winter Olympics in Beijing. On the time, Senior Vice President of US Olympic and Paralympic Properties Peter Zeytoonjian wrote in a press launch that the group was “thrilled” to proceed collaborating with the Kardashian model.
“Workforce USA’s first assortment with Skims was an enormous hit with athletes and followers alike and we’re excited to convey one other assortment to life as we head into the Winter Video games,” he wrote. “This new assortment options hotter supplies, bringing additional consolation to Workforce USA athletes as they compete in cooler temperatures.”
The latest collection can be launched on June twenty sixth on-line.
