Pranay Jaitly and Shounak Amonkar make a traditional couture debut; say, “Working with Abu Sandeep…” – News18

From watching Abu Sandeep’s present for the primary time in 2015 to styling the designer duo’s present, which additionally marked their couture debut, Pranay Jaitly and Shounak Amonkar, founders of vogue consultancy Who Wore What When, received everybody’s hearts on the Indian Couture Week 2024 in New Delhi.

Calling it ‘Coming full circle’, Pranay shares with News18 the expertise of working with Abu Sandeep, styling 120 items for the present, styling Wamiqa Gabbi and Taha Shah Badussha’s beautiful appears to be like and the adjustments he want to see within the vogue trade.

Inform us in regards to the expertise of styling Abu Jani and Sandeep Khosla’s present for India Couture Week 2024?

It looks like we now have come full circle. The primary present we noticed after we got here again from Milan in 2015 was an Abu Jani Sandeep Khosla present, which was additionally held in Delhi. Quick ahead to now, we styled our first couture present ASAL and Mard by Abu Jani Sandeep Khosla, so the expertise will stick with us endlessly. It was pretty, we had 120 items on the ramp, two celebrities and a bevy of pretty fashions and the OGs have been there. The vitality was fabulous.

What was it like working with Abu Sandeep?

Working with Abu Sandeep has at all times been a delight. They’re fantastic individuals and are at all times open to concepts. One of the best half is that they personally take the time to take a seat down and discuss and have a number of discussions and conferences till all of us agree on one thing, like what we predict will do justice to the gathering we’re photographing or the items we’re working with. And that’s what we completely love about them.

If you happen to needed to outline the gathering and the way it might impression your fashion aesthetic, how would you describe it?

Rani aur Raj Kumar, Abu Sandeep’s ASAL and MARD assortment really defines what clothes is for us too. It’s how we wish to see clothes, heritage, embroidery and colors. It’s so true to our Indian heritage and bridal put on. The intense colors, the textile drapes, the distinction of the embroidery. It’s lovely, isn’t it? Someplace it aligns with our fashion aesthetic as a result of we are inclined to at all times return to the classics and add a little bit of immediately and that’s precisely what this assortment was too.

Styling a couture present has its share of challenges till the final mannequin walks the runway. Was there a traumatic second throughout the present?

The truth that this was our first couture present made it traumatic. We have been bold and needed to do plenty of hair adjustments on the runway and we managed to try this within the restricted period of time we had. The nice factor was that we had over 80 fashions strolling, so there have been fewer repeat appears to be like and it actually helped us fashion each correctly earlier than they walked down the runway.

The final part was hectic for us, that was when the bridal lehengas have been proven on the runway and all of the fashions had a change and the second change of their bridal (appears to be like) had dupattas, veils and draping. So, to make sure that every part is in place and no curtains transfer and no pins open, or dupatta falls was crucial for us. I’m completely happy that every part labored out properly.

It was a really elaborate present with intricate designs and jewellery. What have been your favourite items from the gathering that you just beloved styling?

There have been a number of items that I loved styling. Many of those items have been particular to me. The white path lehenga with the pearl shirt that Wamiq Gabbi opened the present with was particular to me. We, together with Abu and Sandeep sir, got here up with the concept of ​​the pearl cap as a hoodie, which was an adjunct at Wamiqa.

We didn’t need her to decorate with jewels. This pearl hoodie ended up being one thing that complemented her look rather well. The final look on the runway worn by Carol Gracias was an announcement piece. She carried it off with utmost grace. Taha’s (Shah Badussha) entry with a number of birds on her kurta was one thing we actually appreciated.

Along with the garments, it’s additionally the choreography, music and elegance that convey all of it collectively. How totally different is the expertise off the runway?

Working behind the runway and having to place every part collectively on the day of the present is certainly totally different. We have been concerned in your entire course of, from capturing the marketing campaign to listening to the music (composed by Akshay Raheja and IP Singh) as soon as it was prepared. Sandeep sir was variety sufficient to allow us to be concerned in it, to serving to us structure the Spotify album. To us being part of the rehearsals. Abu was variety sufficient to simply accept our enter. It’s a workforce effort that truthfully brings all of it collectively. We’re so completely happy to have labored with such good individuals and so they actually knew what they have been doing.

Fashion as an trade has developed over time. What adjustments have you ever seen in vogue and what adjustments would you wish to see sooner or later?

Fashion as an trade has positively developed over time. We’re very new to this, not even a decade previous, however we’re fortunate to have finished every part we’ve finished. To satisfy the sort of individuals we’ve met. What I believe has modified is the presence of fashion and the work that’s curated on social media.

I believe what I want to see as a change is the accessibility of manufacturers to gifted actors. Over time, we now have confronted this concern with lots of our purchasers, the place they’ve been refused to decorate by some designers as a result of they don’t seem to be mainstream movie actors.