The marketplace for Banarasi sarees, a logo of Indian craftsmanship, has confronted a major problem in recent times. With the rise in counterfeit merchandise flooding the market, many consumers wrestle to distinguish between real hand-woven merchandise. Banarasi Sarees and machine-made imitations. Nevertheless, an modern answer emerged, because of Kunal Mauryascholar at IIT Delhi and founding father of HKV Benaras Pvt Ltd. His modern creation, the Chip HastKalaPramanakis ready to remodel the handloom trade and defend the authenticity of one in all India’s most cherished textile traditions.
The HastKalaPramanak chip is a small however highly effective technological device embedded within the material of Banarasi sarees. When scanned, the chip reveals essential details about the authenticity of the saree and its weaving historical past. This digital traceability ensures that customers can confirm whether or not they’re buying a real hand-woven Banarasi saree or a counterfeit imitation. Kunal’s initiative comes at a time when Banarasi sarees are liable to shedding their world repute because of the rising prevalence of counterfeit merchandise, usually mass-produced by machines and regarded genuine.
By introducing this chip, Kunal goals to revive confidence within the Banarasi saree trade and defend customers and expert artisans. The adoption of the chip may result in a resurgence in demand for real, handmade Banarasi sarees, providing a much-needed enhance to the livelihoods of artisans who depend on conventional handloom strategies. Moreover, this initiative supplies a much-needed answer to the rising downside of counterfeiting, guaranteeing that prospects are usually not misled.
Lately, Kunal Maurya had the dignity of presenting his modern answer to the Honorable Governor of Uttar Pradesh, marking an vital milestone in his journey. If broadly adopted, HastKalaPramanak may revolutionize the handloom trade, benefiting artisans, customers and preserving the heritage of handloom Banarasi sarees for future generations.
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