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Giorgia Villa has turn into the most recent rising star within the Paris 2024 Olympicsand never simply because she helped Italy win his first staff gymnastics medal. As a substitute, it is as a result of the Olympian was sponsored by none apart from Parmesan cheese.
Following Tuesday’s ladies’s gymnastics all-around ultimate, followers have been fast to find that the 21-year-old gymnast was beforehand sponsored by Parmigiano Reggiano. “I would like folks to know that Olympic silver medalist Giorgia Villa is sponsored by Parmigiano Reggiano and commonly posts photos of herself with large wheels of cheese,” one person mentioned. he wrote on X, previously Twitter, on July 31.
In a viral photograph shared on-line, Villa posed in her gymnastics leotard and hugged an enormous wheel of Parmesan cheese, whereas pretending to eat a block in a second picture. One other photograph of Parmigiano Reggiano confirmed Villa sitting on high of three wheels of the cheese.
“Olympic silver medalist Giorgia Villa sponsored by Parmigiano Reggiano,” mentioned one other X person. “Might it get extra Italian than that?”
“Giorgia Villa is actually right here dwelling all our goals,” wrote one other individual.
Villa was named the Parmesan cheese model’s latest ambassador in 2021, scorching on the heels of successful a bronze medal on the 2019 World Championships and taking residence gold on the 2022 Mediterranean Video games and 2022 European Championships.
“A brand new face joins the celebrated Parmigiano Reggiano staff as a testomony: the younger gymnast Giorgia Villa, champion of the 2018 Youth Video games and one of the crucial promising athletes in her subject at a world degree,” introduced the Italian advertising and marketing company Impresa e Sport in a press release. Press releasetranslated into English. “Tenacious, decided, smiling, Giorgia proudly highlighted this new function, in addition to confirmed as soon as once more how the mix of Parmigiano Reggiano and the world of sport is indissoluble by way of authenticity, high quality and power worth, each in sporting exercise and in right vitamin.”
Taking to InstagramVilla shared that she was “very glad” to be a brand new member of the Parmigiano Reggiano household. “Since I used to be a toddler, I’ve all the time cherished this unbelievable product, an emblem of excellence and Italian tradition, and since right this moment having the ability to collaborate with them makes me extraordinarily proud and excited to face the challenges forward!” the Olympian captioned her April 2021 submit.
Nevertheless, it is unclear whether or not Villa continues to be an official sponsor of the cheese model, as she hasn’t posted a cheese-themed photograph on social media since 2022.
Villa is not the one viral determine to emerge from the 2024 Paris Olympics. American gymnast Stephen Nedoroscik has been dubbed “Clark Kent” by the internet for his expertise on the pommel horse, which helped the U.S. males’s gymnastics staff win its first Olympic medal since 2008. In the meantime, the rugby star Ilona Maher has become TikTok’s latest obsession for its Love Island themed content material within the Olympic Village and its essential physique positivity messages.
The Impartial has reached out to Villa and Parmigiano Reggiano for remark.
