After the Indo-American enterprise govt Laxman Narasimhandeparture as CEO of Starbucks, the espresso large has now introduced Brian Nicolas as its new CEO beginning in September 2024. Nonetheless, Niccol could have an uncommon commuting association with the corporate. Niccols, who lives in California, will commute to Starbucks headquarters in Seattle on a non-public jet daily as an alternative of shifting to his new office, in accordance with a number of reviews. With this association in place, Niccol will commute 1,000 miles at the least three days every week, as Starbucks has a hybrid work coverage.
Starbucks Plans to Ditch Disposable Cups by 2030 to Scale back Waste and Greenhouse Gasoline Emissions
Explaining Niccol’s work schedule and tasks at Starbucks, an organization spokesperson reportedly stated: “Nearly all of Brian’s time shall be spent in our Help Heart in Seattle, visiting our shops, roasteries and different services all over the world.”
As Starbucks’ new CEO, Brian Niccol, 50, will earn a base wage of $1.6 million per 12 months. As well as, he would obtain a performance-based money bonus that may very well be wherever from $3.6 million to $7.2 million. And he may even obtain annual fairness awards of as much as $23 million, in accordance with reviews.
Earlier than Starbucks, Niccol was the CEO of Chipotle since 2018, and he had an unique commuting association there as properly. Since Chipotle’s headquarters have been in Denver and Niccol lives in California, the corporate’s headquarters have been moved from Denver to California for Niccol. Nonetheless, beneath his management, Chipotle’s inventory has reportedly surged 772%. As Starbucks is dealing with declining gross sales within the US and China, the corporate hopes that bringing Niccol on as the brand new CEO will assist them enhance their earnings.
Whereas the information of Starbucks’ new CEO travelling 1,000 miles in a non-public jet amused some, few others criticized the CEO and the corporate for being detached to the rising local weather disaster. A person named mahi_veyyyyy stated on Instagram, “Wow what an awesome initiative to extend carbon footprints each day 👏👏👏… Sustainability my foot… The double requirements and hypocrisy of those massive manufacturers,” one other person named priyal bhiwapurkar stated, “And so they make sustainable cups and straws! :).” Some netizens additionally commented on the flawed hybrid work mode the place staff are required to return to the workplace for a couple of days every week. “Work at home bro,” dev_vrat_tripathi wrote on Instagram, resonating with the feelings of many others.
In the meantime, this isn’t the primary time that such uncommon measures have been taken by an organization for its CEOs. For instance, the brand new CEO of Rihanna’s Fenty x Savage lingerie model, Hillary Tremendous, additionally acquired an identical association. Upon being named CEO, she labored in New York Metropolis as an alternative of the corporate’s headquarters in Columbus, Ohio.
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