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Balmain introduced vogue and sweetness along with beaded faces, pink silks and lipstick-style fits at Paris Vogue Week.
“I needed to incorporate the world of magnificence on the planet of vogue,” stated the inventive director Olivier Rousteing to WWD, “and I feel that will likely be a really sturdy turnaround for the long run.”
The present coincided with the official launch of a brand new Balmain perfume line, created by licensee Estée Lauder Firms. The cosmetics firm’s chief govt, William P. Lauder, sat within the viewers, witnessing Balmain’s daring embrace of magnificence firsthand.
The theme of the night time was clear: the face. Rousteing advised Into The Gloss in 2012 that “the face is the sexiest a part of a lady’s physique,” which was evident in his spring/summer season 2025 assortment.
The intricate beaded portraits weren’t solely visually gorgeous, however they had been additionally the defining development of the night time, making “The Energy Face” vital type for the season.
Nevertheless, Rousteing, 38, continued to stake his declare to the “don’t mess with me” shoulders and intensely dramatic silhouettes that outlined his 13-year tenure at Balmain.
Clothes and tops resembled wearable make-up palettes—with sprinkles of beads and wealthy materials mimicking rouges and blush.
Even equipment, comparable to footwear and {hardware}, had been impressed by Balmain’s lately launched Les Éternels perfume bottles, which characteristic a shiny, striated texture.
Fashions carrying bottles of fragrance on the runway made it clear that Balmain’s collaboration with Estée Lauder, introduced earlier this yr, is about to reshape the posh magnificence house.
Rousteing’s catwalk featured ladies of all ages, with mannequin Paulina Porizkova, 59, strolling the runway.
This dedication to representing multigenerational magnificence has grow to be a trademark of Balmain beneath Rousteing’s management, and whereas many manufacturers are hyper-focused on youth, the inventive director embraces magnificence in any respect ages, which was very a lot mirrored in final night time’s present.
Staying true to his roots, Rousteing paid homage to his French upbringing by incorporating recurring motifs like traditional marinière stripes and busy tweed. Whereas this added a standard contact, the daring shapes and avant-garde designs took the gathering right into a realm of edgy modernity.
Longtime muse of the label, Cardi Bsat entrance row and channeled old-school glamour in a forest inexperienced and gold feathered outfit.
A departure from the rapper’s normal daring outfits, Cardi B’s customized Balmain look completely complemented the present’s theme: traditional magnificence.
Media personalities, Brooklyn Beckham and Nicola Peltzadditionally appeared in matching, stripped-down black ensembles.
After the present, Rousteing merely stated, “This present is me.” Certainly, the gathering wasn’t only a reflection of Balmain’s evolution—it was a press release of the place the model is headed.
With magnificence now on the forefront and the launch of Balmain Magnificence on the horizon, Rousteing is increasing his empire in methods few might have predicted again in 2011.
