In case you’re a YouTube TV subscriber, your month-to-month invoice is about to get larger — once more.
Alphabet-owned YouTube has raised the worth of its standard TV streaming service, which has greater than 8 million subscribers. Beginning in January, the price of the platform will bounce to $82.99 per thirty days, up from $72.99.
The corporate stated the current enhance in YouTube TV costs stems from rising content material prices.
“We do not make these selections flippantly, and we acknowledge this has an impression on our members. We’re dedicated to delivering options that change the way in which we watch dwell TV,” YouTube TV stated partially in an e mail to subscribers on Thursday. .
The worth hike might be mirrored in members’ first billing cycle after January 13. Subscribers can test which plan they’ve subscribed to by checking their account membership settings.
YouTube acknowledged that some viewers could drop their subscriptions in gentle of the worth hikes, and reminded clients that they might achieve this at any time.
YouTube follows different main streaming companies in elevating costs for customers this 12 months. In August, Disney raised the worth of its ad-supported and ad-free Disney+ companies by $2. The ad-supported subscription prices $9.99, whereas the ad-free model prices $15.99 per thirty days. It additionally raised the worth of the Hulu + Reside TV bundle.
Apple TV+, Disney+, and Paramount+ have additionally both raised their costs, launched new service tiers, or cracked down on password sharing. (CBS Information is owned by Paramount International, which provides the Paramount+ streaming service.)
Increasingly more streamers have additionally taken benefit of the packages to take part within the dwell occasion. YouTube TV’s new value of $82.99 is similar because the marketed value for Disney’s Hulu + Reside TV bundle.
YouTube TV has repeatedly raised its value since its launch in 2017, when a subscription was $35 per thirty days. By 2019, the month-to-month value was $50. YouTube final raised the payment in March 2023 to $72.99.
She contributed to this report.
(Tags for translation) YouTube
