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HomeEntertainmentKendrick Lamar's Demise Ends Drake's Life With 'Not Like Us' Video

Kendrick Lamar’s Demise Ends Drake’s Life With ‘Not Like Us’ Video

Kendrick Lamar launched the music video for “Not Like Us” to a voracious viewers on the Fourth of July, and like the whole lot else the Pulitzer Prize-winning rapper has put out since March, it’s a closely coded assortment of spoofs and jokes on the expense of his Canadian rival, Drake.

The practically six-minute video, which comes amid a months-long escalation within the feud between the rappers, has topped YouTube’s trending music chart with greater than 17 million views as of Friday afternoon. The monitor — wherein Lamar calls Drake a “colonizer” and claims he makes use of “pretend road cred” to strive to slot in with different rappers within the business — had already topped the Billboard Scorching 100 chart in Could, when many declared Lamar the winner of the meat. He has since celebrated his win with a present in Inglewood, California, on Juneteenth, whereas Drake has deleted his Instagram posts in regards to the beef after releasing his newest parody monitor in early Could.

However as rap followers start to decipher Lamar’s new video, it is clear he isn’t executed criticizing Drake but. Here is a information to the references and insults within the video.

The owl is mascot Of types for Drake, who based the OVO Sound report label and the OVO way of life model. (Discover how the letters seem like an owl emoji.)

Sadly for Drake, Lamar additionally has entry to the album, and he is already uncovered them for his music video.

He hits an owl piñata with a stick till it explodes in a single scene, whereas an on-screen disclaimer mocks “OVO” with an insult we won’t print right here.

Then, on the finish of the video, Lamar stares at a caged owl. The background music stops as he walks away from the display and the hen turns towards the digicam, on their lonesome.

Lamar and fiancée Whitney Alford’s youngsters make cameo look

Throughout a very tense interval of the feud, in early Could, Drake launched a seven-minute satirical track known as “Household Issues” that included unsubstantiated allegations that Lamar had abused his fiancée, Whitney Alford. The track additionally instructed that Dave Free, Lamar’s longtime inventive collaborator, was the organic father of one in every of Lamar and Alford’s kids.

Lamar responded to those accusations by commissioning Free to direct a brand new music video for him, which featured a scene wherein Alford, Lamar, and their two younger kids dance in the lounge to lyrics clearly directed at Drake: “Household factor and the reality of the matter / God’s plan was to indicate you all who’s mendacity.”

Drake wasn’t alone in making critical accusations in the course of the rap battle. “Not Like Us” included a number of strains that instructed, with out citing proof, that Drake was a baby molester. Lamar strengthened the accusations within the video, taking part in a leaping jack in a single scene whereas rapping: “Aren’t you drained? Making an attempt to ring a bell, perhaps it’s a high notch.”

Push-ups, an ideal burger, and different hidden messages.

Lamar was additionally filmed doing push-ups on concrete blocks, in an obvious response to Drake’s satirical track “Push Ups,” which attacked Lamar’s creative integrity.

So as to add to the glam, Lamar added references to his Compton, California, roots to the video. NBA star DeMar DeRozan, who was born in Compton, seems within the video, as does dancer Tommy the Clown, who grew up in Los Angeles. Within the video, crowds of individuals and dancers go to native landmarks just like the Compton Courthouse and Tam’s Burger.

Lamar additionally sourced among the costumes domestically, together with a hat designed by ghetto rodeo And Kalu soil along with Sport shirt Written by Kalu Sowell.

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